AI creators who generate images and videos typically use multiple subscriptions, one for each of the models they prefer. With one monthly fee, PromptWise allows you to access over 40 image, video and audio models in a single workspace.
It was developed from a paid community. According to its TrustMRR verified revenue page, PromptWise makes $66,805 in Monthly Recurring Revenue (MRR) from 1,977 active subscriptions. It has earned $295,091 in all-time revenue, and October 2026 alone brought in $97,229.
PromptWise’s Business At a Glance
| Plan | Monthly Price | Credits per Month |
|---|---|---|
| Starter | $19 | 275 |
| Plus | $39 | 800 |
| Pro | $79 | 1,800 |
| Max | $149 | 3,800 |
Why Do AI Creators Struggle With Too Many Tools?
The new AI models are released on a weekly basis. A creator who is creating one ad may need a different product image model, a different video model, and a different voiceover model; all of which may have a different account, pricing and credit system. The bills pile up and so do the tab-switching times.
The other gap is Skill. There are many marketers and small brands that know what they are looking to create, but don’t know which model works best for them, or what kind of prompt they can come up with that will produce usable results.
It’s the second gap where PromptWise’s founders began.
How PromptWise Brings 40+ AI Models Into One Workspace?
PromptWise is an AI creative tool to generate images, video and audio.
It has models from Google, Kling, Seedance, OpenAI, Flux and ElevenLabs, and tools that are built on those models:
- AI creators for UGC-style ads, called UGC Factory.
- Influencer Studio, for building consistent AI influencers.
- Wise, an assistant to plan ideas and write prompts.
- Flows are a canvas that can be used to connect prompts, images, videos and models together to create reusable workflows.
- The integration of the MCP into ChatGPT, Claude and other AI tools.
All plans include a 7-day free trial, and new customers receive 50 free credits.
How a Paid Community Turned into a SaaS Company?
PromptWise began as a classroom. The first thing it launched was AI Video Bootcamp, a paid community on Skool where creators are learning to create with AI image and video tools. The founders tell their stories on the AI Video Bootcamp Blog. Mateo Starčević Filipović founded BrightDock, a Croatian creative and digital agency with more than 350 completed projects. Daniel Riley is a gas engineer who has been working on central heating systems until he began creating social channels on the side and got into AI content.
The population of the community rapidly increased. According to news outlet Tportal in March 2026, Croatian entrepreneurs Damir Sabol, Mihovil Barančić and Miomir Kecmanović have invested €400,000 into PromptWise. After approximately four months, the community had more than 13,000 active subscribers, €1.3 million in annual recurring revenue and approximately 300 new users per day. “What is especially impressive is that from the very start they built a model with a paid product,” Barančić told Tportal (translated from Croatian). Still, TrustMRR considers the company to be bootstrapped.
The funds were used to develop the SaaS product. TrustMRR’s revenue has been verified from July 2026, which is $43,741, and will rise to $61,183 in August, $82,780 in September and $97,229 in October.
Credit-Based Subscriptions With Volume Discounts
PromptWise is a company that sells credit-based subscriptions for its monthly services.
The larger the size of the plans, the more expensive they are, but each generation becomes cheaper:
| Metric | Verified Data |
|---|---|
| Company | PromptWise (ZeroTen Media Inc) |
| Founders | Mateo Starčević Filipović (CEO), Daniel Riley (CCO) |
| Founded | December 2025 |
| Team | 11 to 25 people |
| MRR | $66,805 (1,977 active subscriptions) |
| Last 30 Days Revenue | $94,578 (up 13%) |
| All-Time Revenue | $295,091 |
| Profit Margin | 25% |
| Funding | €400,000 angel round (March 2026) |
| Pricing | $19 to $149 per month |
| Status | Not for sale |
The homepage says that Plus, Pro and Max have 29%, 35% and 42% lower credit cost per generation, respectively, compared to Starter. An annual bill will save up to 45%. TrustMRR also notes that the company sells top-ups, which might help to explain why they have 30-day revenue of $94,578, which is higher than MRR.
The weak spot is called margin. TrustMRR has a 25% profit margin, which is low for a software company. Heavy users are paid in real money, as PromptWise pays model providers every time a customer creates an image or video.
Why AI Video Generation Is Growing 20.3% a Year?
Grand View Research estimates the value of the AI video generator market to be $788.5 million in 2025 and is projected to grow at a 20.3% CAGR to reach $3.44 billion by 2033. Marketing is the top application and text-to-video is the top source. This correlates with PromptWise’s emphasis on ads, user-generated content, and ad visuals.
According to the AI Video Bootcamp blog, there are now over 20,000 active members in the community. That means that PromptWise has an inbuilt user base of trained users who are already familiar with the capabilities of PromptWise.
Why Teaching Before Selling Worked for PromptWise
PromptWise was a pioneer in the field of sales and marketing of education, rather than software. From the start, the community contributed, established trust and educated thousands of people about AI tools. At the time of the launch of SaaS, customers were waiting.
There’s a trade-off. PromptWise is not a seller of the models it sells, so if a provider changes its pricing or if a large lab introduces a new all-in-one plan, it could be squeezed. It is the convenience, community and workflow that make the value.
Our White Glove Content case study shows that a small team of AI video makers for clients generated $63K MRR in just seven months by offering finished AI videos. PromptWise is the opposite, offering the tools for sale rather than self-service. The two companies are both making a windfall from making AI models more accessible.
Why We Chose This Startup?
We chose PromptWise because it displays the actual revenue at this early stage, which is something that not many startups achieve. Its first tracked month brought in $43,741 in July 2026, and October hit $97,229.
It also follows an order many founders miss out on: develop an audience, give them a paid product that they will love and then start selling software they are already requesting. The question is whether a 25% margin can stand the test of time.